Nuuly

Integrated Campaign

Nuuly is URBN's clothing rental brand designed for women. Millennials grew up in a culture where ownership is a thing of the past. Amazon doesn't own their products, Airbnb doesn't own their properties, and Uber doesn't own their cars. So to celebrate the power of choice that renting gives each consumer, we're bringing awareness to this trendy brand through #FlingsNotThings.

Out-of-Home

Instagram Story

Pinterest

Hinge

Users will be given the opportunity to try out a new outfit when they go on a date.

Art Director: Georgia Vannewkirk

Copywriters: Alex Wilson, Nicole Beraud, Kenzie Morsey

Student Portfolio. Not endorsed by real brands.

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