Nuuly is URBN's clothing rental brand designed for women. Millennials grew up in a culture where ownership is a thing of the past. Amazon doesn't own their products, Airbnb doesn't own their properties, and Uber doesn't own their cars. So to celebrate the power of choice that renting gives each consumer, we're bringing awareness to this trendy brand through #FlingsNotThings.
Users will be given the opportunity to try out a new outfit when they go on a date.